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About Us
About Us
Founder's Message

Our journey began in 1984, when I established the foundation for what is now “Chetan Cars Private Limited”. We started as a humble supplier in Mumbai's suburbs, but our ambition soon led us to launch "Shah Automobiles," a partnership-driven wholesale venture. Between 1985 and 1986, we proudly manufactured "DIAMOND" brand products for esteemed companies like FIAT and AMBASSADOR.

Recognizing the potential beyond Mumbai, we transitioned to sourcing materials from the city's bustling wholesale market in 1987-1988. This enabled us to fulfill orders from major cities like Ahmedabad, Baroda, Surat, Bangalore, and Chennai, solidifying our presence as a reliable supplier.

The year 1989 marked a pivotal moment with the establishment of "Chetan Enterprise," a partnership firm in Surat. This evolved into "Chetan Corporation" in 1990-1991, and finally, "Chetan Cars Private Limited - Surat" in 2003, the name we proudly carry today. Hard work and dedication have been the cornerstones of our journey since the very beginning.

Our Mission & Vision

While Bangalore and Surat remained our primary wholesale hubs, a crucial decision unfolded in 1989. Following the wise advice of our visionary and experienced father, who reminded us of the British establishing their first warehouse in Surat, we opened a shop here under the "Chetan Corporation" banner. This marked a turning point and solidified our connection to the city.

Our passion for premium, quality, and branded products led to a fortuitous partnership.In 1998 "NEO WHEELS" entrusted us with their distributorship, and we commenced with an initial order of 11 alloy sets. This paved the way for further collaborations, including "SONY" just six to twelve months later. Today, we are proud distributors for 50+ brands across Gujarat and 4 across India, testament to our commitment to long-term relationships. Many of these brands have partnered with us since their official Indian launch, a bond spanning 13, 15, 20, and even 26 years.

We are thrilled to announce the launch of “Carsutra”, a revolutionary online platform that is transforming the way people buy cars accesories in India. Carsutra is a one-stop platform that brings buyers in a seamless and transparent online environment. Whether you're looking for a brand-new car accessories, Carsutra has something for everyone.

Our "VISION" transcends mere financial goals. We aspire to become a leading trading company with a turnover of "100CR" by 2025. We are driven by the unwavering spirit of this "VISION" and are on track to achieve it.

For Chetan Cars, business is not just a transaction; it's a duty.
We are open all Sundays and Holidays (Ahmedabad and Baroda offices) and operate 24/7 in Surat.
Feel free to contact us for any order.

Our ultimate objective To earn not just money, but the unwavering trust of our customers. We believe that when they say "CCPL," they know they are dealing with a company committed to 100% official business, exceptional service, and unwavering honesty. This is the true measure of our success.*